VACB Chairman 2012
Ellis L. Gutshall
President &CEO
Valley Bank
Roanoke, VA
Chairman's Letter
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I Love My Community Bank Campaign 2.0 Launched
Campaign Allows Customers to Share Their Love of Their Banks
Today, ICBA officially introduces the newest version of the highly successful "I Love My Community Bank campaign." Dubbed "I LUV MY CB 2.0," the grassroots-style social media campaign offers consumers and small businesses the ability to evangelize their experiences with their own community bank. The campaign's one-of-a-kind interactive website will act as a forum to post comments upload photos and deliver video testimonials about their community banking experiences. A special Twitter handle (@iLuvMyCB) will help to both promote and highlight the campaign's entries. The program is a great complement to celebrate Community Banking Month in April and the nationally recognized Go Local initiative. Contributors' material will be shared around the world via social media as we highlight the importance of community banks in our country!
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GO LOCAL VIRGINIA Campaign Launched for Members
Message Urges Customers to BANK SHOP DINE Locally
 Your community bank is unique, dedicated and respected - why not tell your great story with the GO LOCAL initiative? VACB has partnered with ICBA on the GO LOCAL initiative to promote community banks across Virginia. We want to help you point out the tremendous difference between your bank and the Wall Street bank business model.
The communications strategy of the GO LOCAL initiative is intended to educate consumers about the community-centric mission of community banks. The themes will encourage consumers to bank, shop and dine locally.
VACB is currently working on the Go Local Virginia initiative and will have press releases and other items available to member banks. Watch for more details in early 2012!!
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Enterprise Risk Assessment offered by Zurich
Use Zurich Help Point to Start Your Bank's Process
 Are you managing your organization's business risks and opportunities as strategically as you could be? Use this tool to find out. Lack of risk awareness and control can hurt profits and lead to regulatory penalties, while a healthy appetite for good risk creates business opportunities for your bank. But how do you find the right balance? Buying insurance simply isn't enough. Many risks can't be transferred to an insurer, but they can be mitigated through an effective Enterprise Risk Management (ERM)strategy. ERM is a holistic, 360 degree view of risk both from a risk transfer and risk management approach. A well-developed ERM strategy can help you:- protect your company's tangible and intangible assets
- minimize total cost of risk and barriers to achieving business objectives
- maintain creditworthiness
- maximize strategic growth opportunities
- limit damage to your reputation
Take the ERM Healthcheck assessment to get a better understanding of your current ERM strategy with recommendations for improvement. Click HERE to start your ERM Risk Assessment.
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Communities First Act Offers REAL Solutions
Act Provides Meaningful Regulatory Relief for Community Banks
The Communities First Act of 2011 (H.R. 1697) provides meaningful regulatory and tax relief for community banks. Drafted by the ICBA, the CFA contains an overabundance of beneficial changes including allowing highly-rated community banks to file a short-form call report in two nonsequential quarters each year, and authorizing community banks to amortize CRE loan losses and OREO over 10 years for regulatory capital purposes. VACB also strongly supports this prudent measure.
Call it a down payment on doable measures for Congress to bolster community banks and Main Street America. Consider it a reflection of ICBA's leadership in advocating real solutions on Capitol Hill and remaining a constructive and influential participant in the policymaking process in Washington. READ MORE of this article.
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PULSE has Created Durbin Amendment News Update
Page Provides Concise Collection of Information.
 PULSE has created a Durbin Amendment page for bankers as a resource to assist them in the implementation of the Durbin Amendment. The Durbin Amendment Resource Center lists effective dates of various portions of the amendment, Federal Reserve Bank Rules and Resources, white papers and other key items that can assist financial institutions. For more information and to see what's available on the PULSE site, click HERE!!
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Stop The Credit Unions' Expansion into Commercial Lending
Sign the Petition Urging Opposition to CUs' Attempted Power Grab
The credit union industry is primed for a full-scale campaign to expand its business-lending authority. The credit unions want to get their hands on community banks' small-business customers without losing their tax-exempt status. To combat this dishonest and self-serving message, community bankers and their allies need to make their voices heard. ICBA and VACB need every community banking voice to sign on to a petition urging opposition to the Small Business Lending and Enhancement Act of 2011 (H.R. 1418/S. 509). This includes every community bank employee, ranging from the CEO/President to the bank teller. We ask that you contact your members of Congress and tell them you oppose this legislation.
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VACB Launching Print Publication
Look for Your Copy of The Community Banker!!
VACB is pleased to announce the launch of our print magazine, the Community Banker. For more information on advertising, please see our media kit. You can find the media kit by clicking HERE!!
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Bank Directors Symposiums Offered in 2012
Director Training will be held in Three Locations
VACB and VBA are partnering again this year to offer a program which will provide timely and crucial information for Virginia's community bank directors. The program is approved by the AABD and carries six hours of supplemental Bank Director credit hours. Programs will be held March 29 in Tyson's Corner, April 4th in Blacksburg and April 5th in Richmond. Look for brochures in the mail shorlty!
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